Experience in business development and digital marketing and operation for more than 10 years. Collaborate with government, industry and media in Airbnb and Taipei 101.

In Taipei101, Andy served as the team leader of the branding and communications department, assisting in strategy, planning and implementation of projects. With the great impact of 101 light up projects on SNS, he expanded social impact of Taipei 101.

As the project lead of 2018-2020 NYE, Andy leveraged the Tpad activities to earn the attention and resonance from the public and fulfill sponsor sales goal. He was also in charge of cooperation with the tourism bureau about final count down event and the fireworks show.

In addition to brand marketing, Andy help 101 to rebuild its new website with user-oriented points of view and SEO-friendly structure. He also enhanced digital transformation of 101 via social and content marketing integration.

On the traditional PR side, Andy planned the cross-sectional marketing band and press conferences such as NYE event.

Served as Co-founder and entrepreneur of CareBest and help grow the market share from 15% to 34% amount in 3 years. Helped CareBest become the No.1 in the industry and complete seed funding of NTD. 15 million.

Andy once worked as independent consultant and help Zonetech increase its revenue around 30%, and help Kidoo Health to crowdfund a Smart Thermometer over RMB. 1.4 million.

As a columnist, Andy’s articles created more than 5 millions page view in one year and delivered more than 50 articles about health care, communication and digital industry analysis. Articles are reprinted by Yahoo! Health, AppleDaily, Inside etc.